Effective Date
June 4, 2025

Facemax – Terms of Service

Welcome to Facemax. These Terms of Service (“Terms”) govern your access to and use of the Facemax mobile application (the “App”), owned and operated by APPERTURE LABS LIMITED (“we,” “our,” or “us”). By accessing or using the App, you agree to be bound by these Terms. If you do not agree to these Terms, do not use the App.


1. Eligibility

You must be at least 18 years old to use this App. By using the App, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into this agreement.


2. Description of Service

Facemax is a personal improvement companion designed to help users enhance their appearance through tailored guidance and actionable insights. Features include:

  • Personalized attractiveness ratings
  • Improvement tips for grooming, skincare, posture, and styling
  • Visual history tracking
  • Educational looksmaxxing guides
  • Progress tracking through guides
  • Optional premium content access


3. Subscriptions and Payments

Certain features of the App are available through a paid subscription called Facemax Pro, currently priced at $4.99 USD per month.

  • Subscription Terms: Subscriptions auto-renew unless canceled at least 24 hours before the end of the current billing cycle.
  • Refunds: All purchases are non-refundable, including unused time on active subscriptions.
  • Payment Provider: Transactions are handled through your app store’s billing system (Apple App Store or Google Play).


4. User Content and Facial Data

You may upload facial images to access the App’s features. You retain full ownership of your uploaded content.

  • We do not share, sell, or publicly display your photos.
  • Photos are stored securely using Firebase, and only you have access to your images within the App.
  • Your facial data is processed through third-party APIs (e.g., OpenAI and Face++) solely for providing the app’s features.
  • By uploading content, you grant us a limited license to process it solely to deliver personalized feedback and features as outlined in this agreement.


5. Privacy and Data Protection

We are committed to protecting your privacy. By using Facemax, you agree to our data practices, as outlined in our Privacy Policy.

In compliance with GDPR, CCPA, and international standards:

  • You have the right to access, rectify, delete, or port your personal data.
  • You may request data deletion at any time via in-app support or by contacting us at contact@facemaxapp.com.
  • We do not sell your data under any circumstance.


6. Acceptable Use

You agree not to:

  • Upload content that is unlawful, harmful, or offensive
  • Attempt to reverse engineer or disrupt the functionality of the App
  • Use another user’s account or share your account

We reserve the right to terminate or suspend accounts that violate these terms or our community standards.


7. Intellectual Property

All content and features provided through Facemax, excluding user-uploaded images, are the intellectual property of APPERTURE LABS LIMITED. You may not reproduce, modify, or distribute any part of the App without written permission.


8. Disclaimer and Limitation of Liability

Facemax provides educational content and visual analysis tools for informational and self-improvement purposes only. The content should not be considered medical, psychological, or professional advice.

We make no guarantees regarding accuracy, results, or suitability of our services for any particular purpose.

To the maximum extent permitted by law, we are not liable for any indirect, incidental, or consequential damages arising out of your use of the App.


9. Changes to These Terms

We reserve the right to update these Terms at any time. We will notify users of significant changes through the App. Continued use of the App after such changes constitutes your acceptance.


10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of New Zealand, without regard to its conflict of laws principles.


11. Apple EULA Supplement

This Apple EULA Supplement (“Supplement”) applies to the extent you access or use the Facemax mobile application (“Licensed Application”) on an Apple-branded product. This Supplement is incorporated into the Facemax Terms of Service and is required by Apple Inc. (“Apple”).

11.1 Acknowledgement

This agreement is between you and APPERTURE LABS LIMITED, not Apple. APPERTURE LABS LIMITED is solely responsible for the Licensed Application and its content. You acknowledge that Apple is not a party to this agreement and is not responsible for the Licensed Application.

11.2 Scope of License

The license granted to you for the Licensed Application is a limited, non-transferable license to use the Licensed Application on Apple-branded products that you own or control and as permitted by the Usage Rules set forth in the Apple Media Services Terms and Conditions, except that such Licensed Application may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing.

11.3 Maintenance and Support

APPERTURE LABS LIMITED is solely responsible for providing any maintenance and support services with respect to the Licensed Application, as specified in the Terms of Service or as required under applicable law. You acknowledge that Apple has no obligation whatsoever to furnish any maintenance or support services with respect to the Licensed Application.

11.4 Warranty

APPERTURE LABS LIMITED is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of the Licensed Application to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price for the Licensed Application to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the Licensed Application, and any other claims, losses, liabilities, damages, costs, or expenses attributable to any failure to conform to any warranty will be the sole responsibility of APPERTURE LABS LIMITED.

11.5 Product Claims

APPERTURE LABS LIMITED is responsible for addressing any claims by you or any third party relating to the Licensed Application or your possession and/or use of the Licensed Application, including but not limited to:

  • Product liability claims
  • Any claim that the Licensed Application fails to conform to any applicable legal or regulatory requirement
  • Claims arising under consumer protection, privacy, or similar legislation, including the use of HealthKit and HomeKit frameworks (if applicable)

11.6 Intellectual Property Rights

In the event of any third-party claim that the Licensed Application or your possession and use of the Licensed Application infringes a third party’s intellectual property rights, APPERTURE LABS LIMITED, not Apple, will be solely responsible for the investigation, defense, settlement, and discharge of any such claim.

You represent and warrant that:

  • You are not located in a country that is subject to a U.S. Government embargo, or that has been designated by the U.S. Government as a “terrorist supporting” country; and
  • You are not listed on any U.S. Government list of prohibited or restricted parties.

11.8 Developer Name and Address

Developer: APPERTURE LABS LIMITED
Address: 145A Burwood Road, Christchurch NZ
Email: contact@facemaxapp.com

11.9 Third-Party Terms of Agreement

You must comply with applicable third-party terms of agreement when using the Licensed Application (e.g., your wireless data service agreement).

11.10 Third-Party Beneficiary

You and Facemax acknowledge and agree that Apple and Apple’s subsidiaries are third-party beneficiaries of this agreement and, upon your acceptance of the Terms of Service, Apple will have the right (and will be deemed to have accepted the right) to enforce this agreement against you as a third-party beneficiary.


12. Contact

If you have any questions or concerns about these Terms, please contact us at: contact@facemaxapp.com